Byron Bay is simply a really special place with healing magic emanating from the land. We’ve combined our love of teas with the best and freshest ingredients we can find, whilst honouring the rich history of tea across cultures. Our teas combine both the medicinal benefits of plants with the flavours that mother nature provides. Our ethos and philosophy is centred around improving the wellbeing of the individual as well as the planet. It’s a product we’re really proud of. We’re humbled to be able to bring a little slice of our paradise to the world in our healing range of teas.
The thinking behind this icon is based upon Byron’s most famous geographical asset – the beach. We have used the idea of the sea meeting the land to form the B as the primary brand symbol. The curved arches represent both the waves rolling in to meet the land and the two bays either-side of the headland. The vertical lines represent the land.
Our brand pattern is an abstracted version of the ocean shoreline where the image has been inverted and uses a stipple pattern to create a modern interpretation of the dot style Aboriginal art is best known for. A tribute back to the indigenous cultures of the Bundjalung people, Arakwal and Minjunbal clans. By using this style the pattern takes on a uniquely Australian feel. The layers of the water are amplified and in this simplified form reference the ocean, shoreline, and mountains of Byron Bay.
You'd be surprised how effective it can be to just include a warm, smiling photograph of yourself. Or maybe you wouldn't be so surprised. Maybe you just don't surprise easily. Or maybe you're just incredibly wise. Yes. That must be it. Wise and warmly smiling. What a winning combination.
Shawn Bristow HubSpot, Inc.
You'd be surprised how effective it can be to just include a warm, smiling photograph of yourself. Or maybe you wouldn't be so surprised. Maybe you just don't surprise easily. Or maybe you're just incredibly wise. Yes. That must be it. Wise and warmly smiling. What a winning combination.
Shawn Bristow HubSpot, Inc.